If you’re running a website, you’ve know what WordPress plugins for popups do for your site in terms of product or service advertising. Whether it’s growing your email list, promoting special offers, or driving more conversions, popups can work wonders when done right. But you dont know the best one to use with so many options out there.
That’s where this guide comes in. I’ve rounded up the best WordPress plugins for popups to help you cut through the noise and find the one that’s perfect for your site. Looking for something lightweight and easy to use or a robust tool with advanced targeting? there’s a plugin on this list for you.
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What are the 11 Best WordPress Plugins for Popups?
1. OptinMonster
Best For: Lead generation and marketing campaigns for businesses of all sizes.
OptinMonster is a powerful and widely-used popup plugin designed to help you capture leads and boost conversions. Its intuitive drag-and-drop builder lets you design stunning popups without any coding skills. You also get advanced targeting features, such as exit-intent technology and page-level targeting, ensuring your popups reach the right audience at the right time.
Key Features
- Drag-and-drop popup builder.
- Exit-intent, scroll-based, and time-triggered popups.
- Seamless integration with email marketing tools like Mailchimp and HubSpot.
2. Popup Maker
Best For: Websites that need versatile and customizable popups to meet diverse goals.
Popup Maker offers a highly flexible and customizable popup solution. It allows you to build everything from simple lightbox popups to more complex forms like email opt-ins or even full-screen overlays. With a strong focus on integration, it pairs well with major form plugins like Contact Form 7 and Gravity Forms.
Key Features
- Highly versatile popup builder with extensive customization options.
- Built-in analytics to track performance.
- Compatible with popular WordPress form plugins.
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3. Elementor Pro
Best For: Elementor users who want a multipurpose design tool with popup-building capabilities.
If you’re already using Elementor for website design, its built-in popup builder in Elementor Pro is a game-changer. This feature allows you to create popups that blend seamlessly with your site’s design. From promotional banners to login forms, the possibilities are endless.
Key Features
- Fully integrated popup builder within the Elementor interface.
- Advanced targeting rules like device-specific popups and user role targeting.
- Beautiful, customizable templates to get started quickly.
4. HubSpot WordPress Plugin
Best For: HubSpot users and small businesses wanting a unified marketing platform.
The HubSpot WordPress Plugin is more than just a popup tool—it’s an all-in-one marketing solution. With its built-in CRM, email marketing capabilities, and popup creation, it’s perfect for businesses looking to streamline their lead generation efforts. The intuitive interface makes it easy to create engaging popups and track their performance through detailed analytics.
Key Features
- Built-in CRM for managing leads and customers.
- Email marketing tools integrated with popup forms.
- Drag-and-drop editor for creating stylish popups.
5. Ninja Popups
Best For: Websites looking for quick setup and popups tailored to social media engagement.
Ninja Popups stands out with its library of professionally designed templates that make creating visually appealing popups a breeze. The plugin also integrates seamlessly with social media platforms, helping you boost social shares and engagement. Whether you’re a beginner or a seasoned marketer, Ninja Popups makes setup quick and hassle-free.
Key Features
- A large collection of pre-designed popup templates.
- Social media integrations to encourage shares and follows.
- Advanced targeting and trigger options.
6. Bloom by Elegant Themes
Best For: Bloggers and content creators aiming to grow their email lists stylishly.
Bloom by Elegant Themes is a favorite among bloggers and content creators, thanks to its beautiful designs and focus on email opt-ins. With six different display types, including fly-ins and inline forms, it offers versatility to match any website’s needs. Bloom also includes robust analytics to track conversions and optimize performance.
Key Features
- Multiple display types, including lightbox, fly-ins, and below-content forms.
- Elegant, customizable templates.
- Seamless integration with major email marketing platforms.
7. Sumo
Best For: Beginners and budget-conscious marketers looking for a reliable popup solution.
Sumo is an excellent choice for beginners or those on a budget. It offers a free version with basic popup functionality, making it accessible for anyone just starting out. Its exit-intent technology and straightforward design tools help you capture leads without overwhelming your visitors.
Key Features
- Exit-intent popups to recover abandoning visitors.
- Easy-to-use editor with pre-built templates.
- Free version available with essential features.
8. Thrive Leads
Best For: Websites running conversion-focused campaigns looking for in-depth testing and insights.
Thrive Leads is one of the best wordpress plugins for popups for those who are serious about conversion optimization. With its A/B testing feature, you can experiment with different popup designs and messaging to see what works best for your audience. Detailed analytics provide valuable insights into performance, allowing you to continuously refine your campaigns for maximum impact.
Key Features
- A/B testing to optimize popup performance.
- Detailed analytics for tracking conversions and user behavior.
- Highly customizable templates and targeting options.
9. Icegram
Best For: Users on a budget or beginners who want to create effective popups without complexity.
Icegram is an affordable and beginner-friendly wordpress plugins for popups. With its free templates and simple campaign options, you can get started quickly without a steep learning curve. It offers a variety of popup types, including lightboxes and sticky bars, making it a versatile choice for many needs.
Key Features
- Free templates and campaign options to get started quickly.
- Easy-to-use interface, ideal for beginners.
- Supports different popup types like banners, lightboxes, and more.
10. ConvertPlus
Best For: Websites that prioritize design-heavy popups and advanced targeting options.
ConvertPlus is perfect for users who want eye-catching popups without sacrificing performance. It offers exit-intent popups, page-level targeting, and a variety of display options like slide-ins and floating bars. If you prioritize design and want your popups to look integrated with your website’s theme, ConvertPlus offers plenty of customization.
Key Features
- Exit-intent popups to engage leaving visitors.
- Page-level targeting for personalized popup displays.
- Customizable templates with drag-and-drop functionality.
11. TrustPulse
Best For: Websites looking to increase trust and conversions by leveraging social proof.
TrustPulse uses real-time social proof notifications to help boost conversions by showing visitors that others are taking action on your site. Whether it’s showing recent purchases, sign-ups, or activity, TrustPulse leverages the psychology of social proof to encourage new users to follow suit. It’s a powerful tool for increasing trust and driving action on your website.
Key Features a Good WordPress Popup Plugins Should Have
Multiple Customization Options
Your popups should seamlessly integrate with the look and feel of your website. A good popup plugin should offer a variety of customization options, allowing you to adjust colors, fonts, and overall design to match your branding. Whether you need a simple opt-in form or a flashy promotion, the ability to customize ensures that the popup complements your site rather than distracting from it.
Ease of Use
A great popup plugin should have an intuitive interface, making it easy for both beginners and advanced users to create effective popups. Look for plugins that offer drag-and-drop builders, pre-made templates, and a user-friendly dashboard. You shouldn’t need to be a developer to get your popup up and running. A simple, easy-to-navigate interface can save you time and frustration.
Lightweight
Popups are powerful tools, but they should never slow down your website. Choose a plugin that’s lightweight and fast-loading. A slow popup can negatively impact your site’s performance and user experience, potentially harming your SEO rankings as well. The best popup plugins are optimized for speed and won’t compromise the overall performance of your site.
Targeting & Triggers
Advanced targeting and triggers are crucial for delivering the right message to the right people at the right time. Look for plugins that offer flexible options, such as exit-intent popups, time-delayed popups, or scroll-based popups. Audience segmentation—based on factors like page visits, user behavior, or geographical location—lets you tailor your popups for maximum relevance and effectiveness.
Integrations
The best popup plugins integrate smoothly with your existing tools, such as email marketing platforms (Mailchimp, ConvertKit, etc.), CRMs, and analytics tools. Seamless integration means you can capture leads and feed them directly into your email list or customer database without needing to manually import data. This makes it easier to track your results and automate follow-up campaigns.
Mobile Responsiveness
With more people browsing the web on mobile devices, it’s crucial that your popups look and function well on all screen sizes. Make sure your popup plugin is mobile-responsive, meaning it automatically adjusts to fit smaller screens without breaking the design or functionality. A popup that doesn’t work well on mobile can lead to frustration and missed opportunities.
How to Max Effectiveness of your WordPress Popup
Popups can be an incredibly effective tool for boosting engagement, collecting leads, and driving conversions, but only if used wisely. Here are some tips to make sure your popups don’t become a nuisance but instead enhance your site’s performance.
1. Keep It Simple and Non-Intrusive
While popups can be powerful, they should never overwhelm your visitors. Keep your message clear and concise, and avoid cluttering the popup with too many options or distractions. The goal is to grab attention without interrupting the user experience. Focus on one main call-to-action, whether it’s subscribing to your newsletter, downloading a free resource, or completing a purchase. A clean, simple design makes the popup more inviting and less likely to be dismissed quickly.
2. Use Exit-Intent and Timed Popups Strategically
Exit-intent and timed popups are some of the most effective ways to capture a visitor’s attention without interrupting their browsing experience. Exit-intent popups appear when the system detects that a user is about to leave the page, while timed popups can appear after the user has spent a certain amount of time on your site. Both strategies are non-intrusive because they don’t appear right away, giving visitors time to engage with your content before seeing the popup. Use these strategically to capture leads when visitors are about to leave or after they’ve shown interest.
3. Test Different Designs and Messaging Through A/B Testing
Not all popups will work the same for every audience. That’s why A/B testing is essential. Create multiple versions of your popups with different designs, headlines, calls-to-action, or even pop-up triggers. Test these variations to see which one performs best. A/B testing helps you understand what your visitors like better, allowing you to optimize your popups for better conversions over time.
4. Avoid Overwhelming Users with Too Many Popups
While popups can be effective, too many can quickly turn visitors off. No one likes being bombarded with constant interruptions, so be strategic about how often you show popups. Use triggers like exit-intent or page-level targeting to show relevant popups at the right time. You don’t want visitors to feel like they can’t browse your site without being bombarded with offers or requests. A good rule of thumb is to limit popups to only a few key points during a user’s journey on your site.
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